After dominating the digital entertainment, e-commerce, and other segments, Amazon is venturing into the gaming industry by investing millions of dollars to be the industry leader of video games. They want to become the NETFLIX for gaming and get the major share in the multi-billion dollar market. It has launched its games division in 2012 under the name Amazon Game Studios with an initial focus on smaller mobile games. Later, they pivoted to expensive and elaborate PC games. Since then, they have worked on big-budget video games development in-house.