An excellent website design should fulfill its intended purpose by engaging the visitor and communicating its specific message. Good website design is influenced by several elements: consistency, colours, font, images, simplicity, and usefulness.
How a website is perceived depends on several important design considerations. A well-designed website can encourage users to take action by fostering trust. Ensuring your website design is optimised for usability (form and aesthetics) and how simple it is to use is key to creating a pleasant user experience (functionality).