Japan located on the Pacific Ocean and often called "the land of the rising sun". It is a country comprising culture that can be traced back by centuries and very distinct from other cultures. Inbound tourism is an essential part of economic growth and regional revitalization in Japan. Japan's inbound tourism industry is a growing market that has shown great potential in the past years. In 2021, Japan is going to host Olympic and Paralympic Games, giving a significant boost to its soft power image on a global scale. In recent years, the tourism industry in Japan is being treated as an engine to support its economic growth. According to the Renub Research report, Japan Tourism Market expected to reach US$ 3.1 Billion by 2026.