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Digital marketing encompasses a variety of strategies to promote businesses online. Key components include SEO (Search Engine Optimization) for improving search engine rankings, and SMM (Social Media Marketing) to engage audiences on social platforms. Google Ads, including AdWords and Google Ads Manager, allows targeted advertising on Google's network. Google AdSense enables monetization through ads on websites. Tools like Google Skillshop and Digital Garage offer training in these areas. Effective digital marketing combines content creation, lead generation, and performance analysis. Agencies and firms provide comprehensive services, from strategy development to implementation, ensuring businesses maximize their online presence and reach their target audience.