Tag: Martech

Technology has always been the core of digital transformation. But to thrive now, businesses need customer-centricity. When your customer wins, so do you! Businesses have begun realizing they need to... Read More

For marketers, being able to accurately predict how and when to best reach customers to drive the most sales would be a dream come true. Explore how CXA helps to... Read More

AdTech is the future of digital advertising and should be a core component of your marketing strategy. But is it all about data and metrics now? AdTech is the future... Read More

This is the era of privacy. The modern consumer expects truly personalized experiences on whatever touchpoint they engage with your brand. Challenge accepted. But here’s the kicker, they want this... Read More

Sales automation tools increase your productivity without compromising quality. However, knowing which tools are preferred for your business to expedite your lead and demand generation process is vital. When it... Read More

Businesses have to focus on automation and personalization according to the size of the company. In this Martech Interview on Automation with Nick Bennett, he explores the stages for assessing... Read More

Most marketing channels are saturated, but email gives you the leverage to stand out. But, what matters the most here is to build a relationship with your target audience. The... Read More

Amplified marketing is the next generation of content marketing as it enables firms with audience networks to use audio/video as a part of marketing strategies. CEO of Casted Lindsay Tjepkema... Read More

Local Marketing underlines the need to train teams. With this fact, it is easy to design strategies and interact with the audience. In this article, explore the five steps to... Read More

Digital marketing in 2022 can’t be arbitrary anymore; it needs to be strategic to be noteworthy. But, how can one tell apart the fads from the trends? Before you kick... Read More