BMW is launching a brand new iDrive 8 system with an even greater focus on the interaction between driver and car. The new BMW iDrive digital system is an intelligent and proactive partner in any situation. BMW Intelligent Personal Assistant is the faithful companion in any situation, and it ensures an almost emotional relationship between driver and car. While driving, the new My Modes function – Personal, Efficient, Sport – are used for a charming interaction between different functions in the car.

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