Owners of websites want to choose domain names that are easy to remember and relate to the content of their websites. Premium domains are easier to remember because they are shorter. Short URLs also allow website owners to put more content on the page without worrying about page limits. In addition to the obvious financial benefits to website owners, premium domains can help boost their search engine rankings and generate additional revenue. Using keyword research tools like Market Samurai or WordTracker can help you choose a premium domain. Their data on popular keywords will help you assess a website's worth.