Why SEO is important for any business?

SEO stands for Search engine optimization, as the name suggests it helps to improve your website so that it can generate more traffic. Now SEO drives the traffic along with lead generation, customer experience, and conversions.
The first is to take your website to the top ranks during google searches. The next is to connect you with the relevant prospects that are searching for you on the internet. You can think that to perform such a simple task why do you need to hire an SEO agency in Vancouver? Surely, you can perform SEO services on your own if it was the year 2004. However, now the online business landscape has changed.