BusinessFollow services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based system of folders, although some services feature categories/folders or a combination of folders and tags. These bookmarks are public, and viewed by other members of the site where they are stored. In many cases, users can also comment or vote on bookmarked items.
BusinessFollow enable users to collaboratively underline, highlight, and annotate an electronic text, in addition to providing a mechanism to write additional comments on the margins of the electronic document. People use them to search, gather, and organize content that interests them. Unlike storing bookmarks in a folder on your computer, tagged pages are stored on the Web and accessed from any computer.
BusinessFollow allow social media managers to specifically target the information they want to see, curate and share. BusinessFollow save information online, not on your device. That means you can access it anytime and anywhere with an internet connection.
BusinessFollow is useful to marketers because users can add, annotate, and share bookmarked web pages with their team. BusinessFollow allow you to browse through the items based on most popular, recently added, or belonging to a certain category like shopping, technology, politics, blogging, news, sports, etc.